UK Reputation Specialists

Professional Review Management
Services Across Every Platform

Your review ratings determine whether customers choose you or your competitors. A single star difference changes click-through rates by up to 25%. Clear My Name delivers structured review monitoring, professional response management, rating recovery, and fake review removal across every platform where your customers form their verdict.

90% of consumers read online reviews before visiting a business or making a purchase
30–90 days for initial rating improvements once a structured programme is active
200+ fake or policy-breaching reviews removed across our campaigns annually
20 review platforms actively managed — from Google to niche B2B directories

What Is Review Management — and Why Does It Matter?

Review management is the structured practice of monitoring, responding to, and improving your ratings across every platform where customers leave public feedback. It combines active review monitoring, professional response management, positive review generation, and fake review removal into a single coordinated programme.

In 2026, your review profile is your public sales floor. Customers read reviews before calling, booking, or buying. A single unaddressed negative review cluster costs you conversions before you ever know the customer was evaluating you. Businesses that actively manage their review profiles convert at significantly higher rates than those that leave their ratings to chance.

  • Review Monitoring

    Real-time tracking of new reviews across all platforms so no feedback goes unnoticed — positive or negative.

  • Response Management

    Professional, timely responses to every review that demonstrate accountability, care, and operational quality.

  • Rating Recovery

    Structured positive review generation campaigns that dilute damage and restore average ratings across all platforms.

  • Fake Review Removal

    Formal removal requests for reviews that breach platform policy — fake reviews, spam, competitor attacks, and hate speech.

Our Four-Stage Review Process
1
Audit & Analysis

Full review profile audit across every active platform — rating averages, sentiment patterns, fake review identification, and competitor benchmarking.

2
Strategy Development

A platform-specific response and recovery plan aligned to your business type, sector, and the review platforms where your customers research most.

3
Execution

Content publishing, profile optimisation, privacy removals, and review management deployed simultaneously.

4
Monitor & Sustain

Continuous monitoring, bi-weekly audits, and regular content updates maintain page one dominance.

Review Management
Across Every Major Platform

Every platform has different review algorithms, removal policies, and audience behaviours. We tailor our approach to the specific mechanics of each platform where your customers leave feedback.

Most Critical

Google Reviews

Manage, respond to, and recover your Google Business Profile rating — the single most influential review platform for local search visibility and conversion.

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Yelp

Manage Yelp ratings for restaurants, hospitality, and local businesses — including fake review removal and response strategy for a platform with strict content policies.

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TripAdvisor

Protect your TripAdvisor ranking, manage traveller reviews, and recover from competitor attacks for hospitality, tourism, and experience businesses.

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Facebook Reviews

Manage Facebook Business Page recommendations and reviews — responding professionally and recovering sentiment across the platform where community opinion spreads fastest.

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Trustpilot

Recover and maintain your Trustpilot TrustScore — the review platform that directly influences purchase decisions in e-commerce, financial services, and professional sectors.

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Amazon

Protect product ratings, manage seller feedback, and pursue fake review removal on Amazon — where a single star difference changes buy-box eligibility and conversion rates.

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G2

Manage your G2 category ranking and review profile — the primary B2B software review platform where enterprise buyers validate purchasing decisions.

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Capterra

Optimise your Capterra listing, manage software reviews, and build the verified review base that drives SME software purchase decisions.

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TrustRadius

Build and maintain a strong TrustRadius profile for B2B software — the high-intent review platform where technology buyers conduct deep due diligence before signing contracts.

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Reviews.io

Manage your Reviews.io profile and Google Seller Ratings integration — the verified review platform that directly influences Google Shopping and paid search performance.

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Bing Business

Optimise your Bing Places for Business profile and manage the Microsoft ecosystem reviews that influence the substantial Bing and Edge browser audience.

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Customer Reviews Strategy

Build a systematic process for generating genuine customer reviews — from post-purchase email sequences to in-store prompts — that grows your review base consistently.

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Multi-Platform Management

Unified review management across all active platforms simultaneously — ensuring consistent ratings, response quality, and sentiment across every channel your customers check.

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Response Management

Professional, brand-aligned responses to every review — positive and negative — that demonstrate accountability, reinforce service quality, and convert sceptical readers into customers.

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Negative Review Management

Structured response, removal, and dilution strategies for negative reviews — turning your worst feedback into a demonstration of professional accountability and service recovery.

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Brand Review Strategy

A holistic review strategy across all platforms aligned to your brand voice, values, and commercial objectives — turning your review ecosystem into a consistent revenue driver.

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How Review Management Works

A transparent, four-stage programme that delivers measurable results. Most clients see initial rating improvements within 30 to 60 days.

1

Audit & Analysis

We audit every active review profile — rating averages, sentiment patterns, review velocity, fake review identification, and competitor benchmarking across all platforms.

2

Strategy Development

A platform-specific response and recovery plan is created, aligned to your business type and the review platforms where your customers research most actively.

3

Execution

Response management deployed, fake review removal requests submitted, positive review generation campaigns launched, and all platform profiles fully optimised.

4

Monitor & Sustain

Continuous monitoring, weekly sentiment reports, and rapid response protocols maintain rating health through every peak period and competitive challenge.

The Stakes of Your Review Profile

In every sector, reviews precede revenue. The data is unambiguous.

93%

Consumers Read Reviews First

93% of consumers say online reviews influence their purchase decisions. Your review profile is evaluated before your website, your pricing, or your pitch.

1 star

One Star Changes Everything

A one-star increase in average rating increases revenue by 5–9% according to Harvard Business School research. A drop from 4.5 to 4.2 stars reduces click-through by up to 25%.

88%

Trust in Online Reviews

88% of consumers trust online reviews as much as personal recommendations from friends and family. An unmanaged review profile is your most powerful — and most ignored — sales asset.

53%

Fake Reviews in the Wild

Studies suggest over 53% of online reviews on some platforms may be fake or incentivised — including competitor attacks. Identifying and removing them is now a core business necessity.

40%

Conversion Lift from Reviews

Businesses with 50+ recent reviews convert website visitors to enquiries at up to 40% higher rates than those with sparse or outdated review profiles, regardless of average rating.

No reply

The Cost of Silence

53% of customers expect businesses to respond to negative reviews within 7 days. Businesses that do not respond lose trust faster than those who respond professionally — even to unfair criticism.

Why Clear My Name for Review Management

We are not a generic review tool. We provide hands-on, expert review management with platform-specific knowledge across every major review environment.

Platform-Native Expertise

We understand the removal policies, algorithm behaviours, and review mechanics of every major platform — from Google’s local search signals to Trustpilot’s verification process.

Response Strategy, Not Templates

Every response we draft reflects your brand voice, addresses the specific concern raised, and demonstrates accountability — not a generic copy-paste that makes things worse.

16 Platform Coverage

We actively manage review profiles across 16 platforms simultaneously — ensuring consistency, timely responses, and strategic positive review generation wherever your customers evaluate you.

Tracked Rating Improvements

We track rating averages, review velocity, sentiment composition, and response times against baselines. You see exactly how your profiles are improving — by platform, by month.

Fake Review Identification

We identify competitor attacks, bot-generated reviews, and policy-violating content and pursue formal removal through platform channels — not just burying them with positive reviews.

Proactive, Not Reactive

We set up monitoring alerts, response workflows, and review generation systems so you stay ahead of issues — not scrambling to manage a crisis after the damage is done.

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Ready to Take Control
of Your Review Profiles?

Frequently Asked Questions

Review management is the structured practice of monitoring, responding to, and improving your ratings across every platform where customers leave public feedback. It combines active monitoring, professional response drafting, fake review removal, and positive review generation. The process begins with a full review audit across all platforms, followed by a tailored response and recovery strategy, execution, and ongoing monitoring to maintain rating health.

Initial rating improvements are typically visible within 30 to 60 days once a structured response programme and positive review generation campaign are active. Full sentiment recovery for significantly damaged profiles — those with a cluster of recent fake or negative reviews — typically takes 60 to 120 days depending on platform algorithms and review volume.

Yes, when a review breaches platform policy. Fake reviews, spam, hate speech, competitor attacks, and reviews from non-customers all qualify for formal removal on platforms including Google, Trustpilot, TripAdvisor, Yelp, and Amazon. Reviews that cannot be removed can be diluted through structured positive review generation campaigns so they no longer dominate your overall rating or sentiment composition.

Review management focuses specifically on your public ratings and feedback profiles — monitoring, responding, recovering, and removing across platforms like Google, Trustpilot, and TripAdvisor. Reputation management is the broader discipline that includes review management plus search suppression, content strategy, and privacy protection. Review management is often the highest-priority component for businesses where ratings directly drive purchase decisions.

Costs vary by the number of platforms, review volume, and campaign complexity. Single-platform review monitoring and response management starts from several hundred pounds per month. Full multi-platform campaigns including fake review removal, positive review generation, and response management typically range from £300 to £1,500 per month. Clear My Name provides a free audit and fixed-price quote before any work begins.

Yes. All review management work complies strictly with platform terms of service. We never generate fake reviews, offer incentives that violate guidelines, or manipulate rating systems deceptively. Positive review generation involves asking genuinely satisfied customers to share their experience — which every platform permits. Removal requests are made only for reviews that factually breach platform policy.

Yes. Review management strategy varies significantly by industry — a restaurant on TripAdvisor faces different challenges from a SaaS company on G2 or a medical practice on Google. Clear My Name tailors its approach to the specific platforms, audiences, and regulatory context of your sector. We work with businesses across hospitality, healthcare, professional services, e-commerce, software, and every other review-intensive industry.